Where it all began…

Based in downtown Bend, the Source was founded in 1997 by Aaron and Angela Switzer, who continue to independently own and operate this vibrant local paper. Several years after founding the Source Weekly, the Switzers also founded Lay It Out Events, offering a host of events including the Bite of Bend, WinterFest and SummerFest. 2016 marked the launch of Bend Nest: A Parenting Magazine, a Source Weekly sister publication.

Our mission: to go deeper into the stories Central Oregon is talking about, and to offer thoughtful, well-researched, sometimes humorous and always entertaining insight into issues—with a lens of equity and social justice, and the goal of balanced journalism, backed by diligent fact checking.

In addition to covering local news, the Source Weekly maintains the most comprehensive events calendar in the region, and produces a host of guides and special issues—including Scout, our annual visitor’s guide; an annual Best of Central Oregon issue; a biannual Happy Hour Guide; an annual Restaurant Guide; a Breakfast & Lunch Guide and The Leaflet, our biannual guide to the cannabis scene in Central Oregon.

WE’RE COMMITTED TO LOCAL JOURNALISM

The Source Weekly has received many local, regional and national awards for its journalism. Here are just a few.

2019

  • 1st place – Best Editorial/Column, awarded to Nicole Vulcan/Aaron Switzer (Oregon Newspaper Publishers Association)

  • 1st place – Target Audience Publication General Excellence (Oregon Newspaper Publishers Association)

  • 1st place – Design, awarded to Shannon Corey, Wyatt Gaines, Esther Gray (Oregon Newspaper Publishers Association)

  • 2nd place – Best Feature Writing, awarded to Nicole Vulcan (Oregon Newspaper Publishers Association)

  • 3rd place – Best Feature Writing, awarded to Chris Miller (Oregon Newspaper Publishers Association)

2018

  • 1st place – Best Editorial/Column, awarded to Nicole Vulcan/Aaron Switzer (Oregon Newspaper Publishers Association)

  • 1st place – Best Feature Writing, awarded to Nicole Vulcan (Oregon Newspaper Publishers Association)

  • 2nd place – Target Audience Publication General Excellence (Oregon Newspaper Publishers Association)

2012

  • 1st Place – Writing, awarded to Eric Flowers (Oregon Newspaper Publishers Association)

2011

  • 3rd place – Social Issues Reporting, awarded to Eric Flowers (Society of Professional Journalists Northwest Excellence in Journalism)

Our Audience

Source Weekly readers are active and educated individuals, most of whom live within an hour and a half of Bend. They love to eat, attend cultural events and shop. Nearly two-thirds are female. They’re loyal, and they buy local. It doesn’t get better than that.

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Weekly Print Readership
Based on a 12-month average of unique web visitors as of October 1, 2019<
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Weekly Digital Readership
Based on a 12-month average of unique web visitors as of October 1, 2019
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Email Subscribers
Includes all Source Weekly newsletters as of October 1, 2019

WHO THEY ARE

WHERE THEY READ

Source Weekly print circulation is monitored through independent field surveys performed annually by the Verified Audit Circulation.

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Print Circulation
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Distribution Spots
Advertisers in The Source Weekly know that they’re getting their money’s worth. We are just as committed to giving our advertisers honest and precise circulation data as we are to providing our readers with accurate and valuable information about our community. Verified Audit has been doing audits nationally for over 50 years. Their audits include rigorous internal and field evaluation.

HOW THEY READ

Nearly 50% of Source Weekly readers read a copy of paper 2-3 times.
Nearly 63% of Source Weekly readers attend 1-3 events a week that they found in the Source Weekly.

WHAT THEY DO

Nearly 76% of Source Weekly readers dine out 1-2 nights per week.
Nearly 63% of readers said they’d travel 41+ miles out of Bend for an event.

DIGITAL READERS

Hundreds of thousands of readers access bendsource.com each month. The analytics below do not include additional traffic to other web properties including Bend Ticket or Lay It Out Events. Please contact us for the most up-to-date numbers.

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Monthly Unique Visitors
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Monthly Visits
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Monthly Page Views
The analytics above are a 12-month average, last reported on October 1, 2019.

SOCIAL MEDIA FOLLOWERS

New social media fans and followers of the Source Weekly’s content channels are added daily. Promotional messages about offers, contests and events are broadcast through Source Weekly social pages. Find out how you can reach our audience with paid messages on FacebookTwitter and our email newsletters.

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Facebook Fans

8.2k+

Twitter Followers

9k+

Instagram Followers

Products

PRINT PUBLICATIONS

DIGITAL CHANNELS

A digital campaign will extend your print advertising to Source Weekly’s online audience. From e-newsletter ads to website-section sponsorships, choose innovative ways to deliver your message.
  • Web banners

  • Web takeovers

  • Mobile banners

  • Email banners

  • Promoted Calendar Listings

Go Digital

ONGOING SPECIAL SECTIONS

REAL ESTATE

Showcase your listings and services in the Source Weekly’s Real Estate Pages! Reach 38,000 locals and tourists looking to relocate to Central Oregon in every issue. Most display ads include FREE Real Estate Listings valued at $25 each.

See Ad Rates

WELLNESS

Showcase your professional wellness services in the Source Weekly’s Wellness Section included in every issue! Reach 38,000 health conscious locals and tourists looking for the best professional services in Central Oregon. These specially priced ads are for all wellness professionals advertising everything from Acupuncture to Zen Yoga and everything in between. Increase your frequency for maximum exposure and additional discounts!

See Ad Rates

ON-DEMAND TICKETING

Bend Ticket is a full-service ticket system with tons of advanced features. It’s completely free for event organizers — our competitive service fees are charged to the ticket buyer. It’s the perfect solution for managing tickets for your next general-admission fundraiser, sporting event, play or concert.

Get Started

Events

Lay It Out Events produces local events to engage our community and activate interest in local businesses through fun and interactive promotions. Ask your account executive about sponsorship opportunities.

  • Happy Girls Run – Bend, OR  • Spokane, WA • Sisters, OR

  • Cascades Wedding Show

  • Oregon WinterFest

  • Central Oregon Golf Show

  • Salmon Run

  • Bite of Bend

  • Bite of Bend

  • Bend Summer Festival

  • Balloons Over Bend

  • Haulin’ Aspen

  • Theater in the Park

  • The Little Woody Barrel-Aged Beer, Cider & Whiskey Festival

Our Events
Sponsorship Opportunities

We’re Here to Help!

At the Source Weekly, our experienced sales team is here to help you grow your business. We want your brand to be as successful as possible — that’s why we’ll work with you to get your message in front of our readers.

AMANDA KLINGMAN
AMANDA KLINGMANSales Director
The Source’s longest employed staffer and a total lady boss.
TIMM COLLINS
TIMM COLLINSAccount Executive
Timm’s hobbies include skiing and sports photography.
ASHLEY SARVIS
ASHLEY SARVISAccount Executive
Ashley is a native Floridian who enjoys live music, strong coffee, and a good Old Fashioned. She is a former Olympic trapeze artist with an extensive bug collection.
BAN TAT
BAN TATAccount Executive
Ban is a proud father, fearless volleyball coach and an avid sponge painter.

CONTACT US

If you’re new to Source Weekly, please fill out the form below, and one of our account executives will contact you to talk about advertising opportunities tailored to the needs of your business. We can’t wait to meet you!