Where it all began…
Based in downtown Bend, the Source was founded in 1997 by Aaron and Angela Switzer, who continue to independently own and operate this vibrant local paper. Several years after founding the Source Weekly, the Switzers also founded Lay It Out Events, offering a host of events including the Bite of Bend, WinterFest and SummerFest. 2016 marked the launch of Bend Nest: A Parenting Magazine, a Source Weekly sister publication.
Our mission: to go deeper into the stories Central Oregon is talking about, and to offer thoughtful, well-researched, sometimes humorous and always entertaining insight into issues—with a lens of equity and social justice, and the goal of balanced journalism, backed by diligent fact checking.
In addition to covering local news, the Source Weekly maintains the most comprehensive events calendar in the region, and produces a host of guides and special issues—including Scout, our annual visitor’s guide; an annual Best of Central Oregon issue; a biannual Happy Hour Guide; an annual Restaurant Guide; a Breakfast & Lunch Guide and The Leaflet, our biannual guide to the cannabis scene in Central Oregon.
WE’RE COMMITTED TO LOCAL JOURNALISM
The Source Weekly has received many local, regional and national awards for its journalism. Here are just a few.
2020
1st place – Best Feature Writing – “Hearts Unknown” by Nicole Volcan (Oregon Newspaper Publishers Association)
1st place – Best Design – Shannon Corey, Darris Hurst, Esther Gray (Oregon Newspaper Publishers Association)
3rd place – Target Audience/Overall Excellence (Oregon Newspaper Publishers Association)
2019
1st place – Best Editorial/Column, awarded to Nicole Vulcan/Aaron Switzer (Oregon Newspaper Publishers Association)
1st place – Target Audience Publication General Excellence (Oregon Newspaper Publishers Association)
1st place – Design, awarded to Shannon Corey, Wyatt Gaines, Esther Gray (Oregon Newspaper Publishers Association)
2nd place – Best Feature Writing, awarded to Nicole Vulcan (Oregon Newspaper Publishers Association)
3rd place – Best Feature Writing, awarded to Chris Miller (Oregon Newspaper Publishers Association)
2018
1st place – Best Editorial/Column, awarded to Nicole Vulcan/Aaron Switzer (Oregon Newspaper Publishers Association)
1st place – Best Feature Writing, awarded to Nicole Vulcan (Oregon Newspaper Publishers Association)
2nd place – Target Audience Publication General Excellence (Oregon Newspaper Publishers Association)
2012
1st Place – Writing, awarded to Eric Flowers (Oregon Newspaper Publishers Association)
2011
3rd place – Social Issues Reporting, awarded to Eric Flowers (Society of Professional Journalists Northwest Excellence in Journalism)
Our Audience
Source Weekly readers are active and educated individuals, most of whom live within an hour and a half of Bend. They love to eat, attend cultural events and shop. Nearly two-thirds are female. They’re loyal, and they buy local. It doesn’t get better than that.
Based on a 12-month average of unique web visitors as of October 1, 2019<
Based on a 12-month average of unique web visitors as of October 1, 2020
Includes all Source Weekly newsletters as of October 1, 2020
WHO THEY ARE
WHERE THEY READ
Source Weekly print circulation is monitored through independent field surveys performed annually by the Verified Audit Circulation.
Advertisers in The Source Weekly know that they’re getting their money’s worth. We are just as committed to giving our advertisers honest and precise circulation data as we are to providing our readers with accurate and valuable information about our community. Verified Audit has been doing audits nationally for over 50 years. Their audits include rigorous internal and field evaluation.
HOW THEY READ
WHAT THEY DO
DIGITAL READERS
Hundreds of thousands of readers access bendsource.com each month. The analytics below do not include additional traffic to other web properties including Bend Ticket or Lay It Out Events. Please contact us for the most up-to-date numbers.
The analytics above are a 12-month average, last reported on October 1, 2019.
SOCIAL MEDIA FOLLOWERS
New social media fans and followers of the Source Weekly’s content channels are added daily. Promotional messages about offers, contests and events are broadcast through Source Weekly social pages. Find out how you can reach our audience with paid messages on Facebook, Twitter and our email newsletters.
12k+
Facebook Fans
8.9k+
Twitter Followers
11.6k+
Instagram Followers
Products
PRINT PUBLICATIONS
DIGITAL CHANNELS
Web banners
Web takeovers
Mobile banners
Email banners
Promoted Calendar Listings
ON-DEMAND TICKETING
Bend Ticket is a full-service ticket system with tons of advanced features. It’s completely free for event organizers — our competitive service fees are charged to the ticket buyer. It’s the perfect solution for managing tickets for your next general-admission fundraiser, sporting event, play or concert.
Events
Lay It Out Events produces local events to engage our community and activate interest in local businesses through fun and interactive promotions. Ask your account executive about sponsorship opportunities.
Happy Girls Run – Bend, OR • Sisters, OR
Cascades Wedding Show
Oregon WinterFest
Bend Women’s Expo
Salmon Run
Central Oregon BBQ, Blues & Whiskey Festival
Redmond Run
Bend Summer Festival
Balloons Over Bend
Haulin’ Aspen
Theater in the Park
The Little Woody Barrel-Aged Beer, Cider & Whiskey Festival
Bend Fall Festival
We’re Here to Help!
At the Source Weekly, our experienced sales team is here to help you grow your business. We want your brand to be as successful as possible — that’s why we’ll work with you to get your message in front of our readers.
CONTACT US
If you’re new to Source Weekly, please fill out the form below, and one of our account executives will contact you to talk about advertising opportunities tailored to the needs of your business. We can’t wait to meet you!